The Story Behind Our Brand Name "Kohaku"

At Kohaku, we believe that a brand name should carry deep meaning and reflect the values and vision behind the products. Our brand, "Kohaku," draws its inspiration from the Japanese word for amber, a beautiful gemstone that has been treasured for centuries. 'Kohaku' can be pronounced as "koh-ha-koo."

Why "Kohaku"?

Amber, or Kohaku in Japanese, is not only a stunning gemstone but also a symbol of transformation and timeless beauty. Similarly, when tatami mats are cared for and used over many years, they develop a warm, golden hue, reminiscent of the amber gemstone. This natural aging process enhances the beauty of tatami, making it even more cherished as time passes.

Our founder chose the name "Kohaku" with a heartfelt wish in mind: for our customers to use and appreciate our tatami products until they age into that stunning amber color. It’s a reminder to cherish and embrace the beauty of natural aging, a concept deeply embedded in Japanese culture.

Bringing Japan’s Cultural Gem to the World

Beyond its connection to amber, the name "Kohaku" also reflects our mission to introduce the world to the timeless beauty of tatami, which we consider to be a cultural gem of Japan. Tatami, though sometimes seen as an "unpolished stone" outside of Japan, holds immense potential to become a treasured part of homes worldwide. We see it as our responsibility to elevate tatami—a symbol of peace, nature, and Japanese craftsmanship—to the status of a global treasure.

At Kohaku, we aim to share this unique part of Japanese heritage with the world, ensuring that tatami, much like the precious amber it symbolizes, is recognized and valued far beyond Japan’s borders.

Conclusion

"Kohaku" is more than just a name—it’s a reflection of our commitment to preserving the beauty of tradition while sharing it with the world. We hope that as our customers enjoy our tatami products, they will experience the same lasting beauty that only time and care can bring.